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Tecnotree finds bundled offering increases communication service providers’ revenue, loyalty and stickiness

Press Release
Barcelona, February 28^th, 2012 at 9.00 am CET

Telecom IT solutions provider Tecnotree Corporation today released a white paper revealing major trends which call for substantial changes in the way communications service providers (CSPs) operate their business support infrastructure.

Saturation in subsription penetration has lead CSPs to look for growth in broader service bundling. Subscribers alike are keen to try out new plans and packages that make their life better at higher perceived value. CSPs have realised they need to combine connectivity services, hosted services and 3rd party content and applications into personalised bundles to drive revenue growth.

Bundling services

The value proposition of CSPs can be made more attractive by offering subscribers the freedom to choose the services they want in a personalised subscription and by offering flexible payment options, which leads to improved cross-selling opportunities.

CSPs and IT vendors need to continue making incremental changes to their systems to embrace convergence and personalisation. As a primary mode of driving the transformation, Tecnotree advocates an overlay approach over total replacement. A unified product catalogue is integrated with existing product repositories allowing flexible bundling, offering and ordering of any combination of products, thru fixed plans or even exposed thru self-care.

“An overlay product catalogue solution will allow a CSP to stay agile and competitive by increasing the value of their offering. The overlay solution needs to deliver simplicity and choice to end-customers by presenting an easy to understand offering in one single place,” says Timo Ahomäki, Vice President, Product Management.

This way, CSPs can isolate relevant areas of their business process and perform the required changes with minimal disturbance, avoiding the notoriously difficult forklift replacement efforts.

For a copy of the Bundle Services for Every Taste white paper go to www.tecnotree.com/whitepapers. Paper copies are also available at the Tecnotree stand 1C50, Hall 1, at Mobile World Congress in Barcelona.

TECNOTREE CORPORATION

FURTHER INFORMATION
Timo Ahomäki, Vice President, Product Management, Tecnotree: +358 9 804 781

DISTRIBUTION
NASDAQ OMX Helsinki Ltd
Main Media
www.tecnotree.com

About Tecnotree
Tecnotree is a global provider of a broad range of telecom IT solutions focused on charging, billing, customer care, messaging and content services. Tecnotree empowers communication service providers to create and monetize a broad marketplace of digital services, and augment value across the customer lifecycle. Acknowledged for agility and commitment, Tecnotree has more than 900 employees serving over 100 operators globally. Tecnotree is listed on the main list of NASDAQ OMX Helsinki Ltd. with the trading code TEM1V. For more information on Tecnotree visit www.tecnotree.com