• Suomi
• English

Tecnotree appoints Mi liberty to communicate the importance of personalised service experience

Tecnotree Corporation
Press release
September 20th, 2011 at 10.00 am

Tecnotree has selected Mi liberty, a specialist PR and marketing consultancy, to lead its global PR programme. Following a successful project at Mobile World Congress 2011, Mi liberty will now also provide on-going PR support for Tecnotree.

Promoting the importance of personalised service experience and streamlined customer care to telecoms operators and service providers, Mi liberty’s immediate focus will be to establish Tecnotree as an industry thought-leader defining a new category of solutions powering digital marketplaces.

Timo Laaksonen, Vice President Sales, Marketing and Product Management at Tecnotree comments: “Tecnotree was born 2009 as the result of a merger of Tecnomen and Indian software company Lifetree. Launching Tecnotree as a new brand, we have much to communicate within the industry and we’re confident that Mi liberty will be able to lead this.”

Dee Gibbs, Managing Director at Mi liberty, also commented, “The industry is starting to reap the benefits of a customer centric approach, by extracting what we already know about our customer-base to maximise user experience. Companies like Tecnotree are ideally placed to take an external view on how operators can better the service they provide, and apply their expertise. As such, Tecnotree has a huge amount of insight to share, which we are looking forward to shaping into media content and communicating widely.”

FURTHER INFORMATION 

Tecnotree
Tatu Tahkokallio, Group Marketing Director, tel. +358 40 502 6166

Mi liberty
Helen Cough, tel. +44 207 751 4444, tecnotree@miliberty.com

DISTRIBUTION
NASDAQ OMX Helsinki Ltd
Main Media
www.tecnotree.com
    

About Tecnotree
Tecnotree is a global provider of a broad range of telecom IT solutions focused on charging, billing, customer care, messaging and content services. Tecnotree empowers communication service providers to create and monetize a broad marketplace of digital services, and augment value across the customer lifecycle. Acknowledged for agility and commitment, Tecnotree has more than 900 employees serving over 120 operators globally. Tecnotree is listed on the main list of NASDAQ OMX Helsinki Ltd. with the trading code TEM1V. For more information on Tecnotree visit www.tecnotree.com