Communications service providers are going through a profound change. Playing on their strategic assets, such as strong brands, distribution channels, voice and data networks, and existing customer relationships, service providers are now repositioning themselves to compete against Internet players and ecosystems dominated by mobile vendors.
Vision of a digital marketplace
Our vision is an online world where digital marketplaces offer personalised bundles of aggregated content, products, and services.
"Service providers will transform their business towards a digital marketplace”
Personalised bundles are key to increase returns and strengthen customer loyalty. The baseline of these bundles – fixed, mobile, and broadband services – are increasingly coupled with media and entertainment content, mobile applications and services from the Internet.